Creative and Brands

We understand the crucial role of intellectual property for our clients in the creative sector and the importance of our clients' brands in the promotion and success of their products.

Our wide range of experience and expertise across IP, which includes trade marks, designs and copyright, allows us to provide comprehensive advice to our clients, helping them not only to secure registered protection of their rights, but also to fully understand the scope of their unregistered intellectual property rights. These are extremely important in the creative sector, for example with copyright in publishing and unregistered designs in the fashion industry.

We devise IP protection strategies which are closely tailored to our clients' needs and are both legally sophisticated and commercially astute. We help our clients to secure the widest scope of protection for their intellectual property, through a combination of registered and unregistered rights.

We assist our clients in enforcing their intellectual property rights in the most efficient and cost-effective manner, through negotiations and, when necessary, litigation. Our negotiating skills allow us to often persuade infringers to cease impinging upon our clients' rights without the need for litigation, by making them fully aware of the consequences of their infringing activity.

Our experienced trade mark team advises and assists clients in a wide variety of sectors, such as media, consumer goods, automotive, transport and mobility, chemicals, pharmaceuticals and food.

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What do we do?

Trade Marks

A trade mark informs the consumer about the origin, quality and reputation of your goods and services. They are extremely valuable assets which speak to the consumer about your business.

Our team of Trade Mark Attorneys offer a comprehensive range of trade mark services including:

Clearance searches for new trade marks in order to ensure they can be used without infringing third party rights;
Registration of trade marks worldwide;
Enforcement via trade mark oppositions, cancellation applications and infringement actions;
Watching services to identify any conflicting third party applications;
Strategic advice on the selection of commercially strong and legally protectable trade marks.

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IP Strategy

The nature, geographical extent and timing of IP protection varies depending on the nature of a client's business, budget and commercial priorities.

We understand that not all clients are the same and we form a close relationship with you in order to understand your technical and business needs before providing strategic advice on the form and extent of IP protection to pursue.

We maintain a longstanding involvement in our client's IP from inception, to completion of protection and conduct regular reviews to ensure that no gaps exist.

Our strategic advice also extends to enforcement and licensing strategies to ensure that clients maximise the leverage and return sought from investments and resulting IP.

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IP Commercialisation

Our Team will help you identify and monetise your IP through sale and licensing.

Our Patent and Trade Mark Attorneys can value your patents, brands and designs, and provide commercially driven advice on their sale to third parties. We are also skilled in preparing the relevant documentation and ensuring that the transfer goes smoothly.

If you wish to retain the rights to your brand and create revenue streams through licensing, then our Patent and Trade Mark Attorneys can advise on the form your licence agreements should take, bearing in mind the manner in which the third parties should use your brand and the royalties due to you.

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Design

Design registration allows for the protection of the appearance of your products, your logos and even the surface decoration which is applied to your product range. Before you disclose your design, you should seek advice from our Attorneys on what is, and is not protectable.

Our Patent and Trade Mark Attorneys can advise on the importance of building design protection into your IP strategy and are able to offer the following services:

Advice on whether your design meets the requirements for design protection;
Registration of designs worldwide;
Enforcement via invalidity applications and infringement actions;
The role of unregistered design rights when design registration is not available.

If you need help and advice with design registration, contact one of our Attorneys today to see how we can offer our expertise to your intellectual property safeguarding strategy.

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Copyright protection arises automatically when you create an original piece of work. This work can take many formats, including:

literary, dramatic, musical and artistic work;
software, web content and databases;
sound and music recordings;
film and television recordings;
the layout of published editions of written, dramatic and musical work.

Our Attorneys can provide you with advice on what elements of your business are protected by copyright, as well as strategic guidance on copyright ownership. Not only that, but we can assist with actions relating to the enforcement of your rights if third parties copy your protected work.

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Our Team

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Ai Ling Lim-Lee

Trade Mark Director

T. +44 (0) 7355 299 816 E. ail@wpt.co.uk Download vCard

Chartered Trade Mark Attorney

Creative and Brands

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